Ajit Nawalkha – Beyond (Evercoach)
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Author: Ajit Nawalkha
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Attention rockstar coaches and experts who are frustrated with douchey, old-school marketing tactics that are incongruent with who you are and what you stand for…
Leverage your unique personality, become a recognized expert in your field, and skyrocket your coaching business by transcending old, pushy sales tactics and creating authentic marketing that’s congruent with who YOU
After 8-years of building highly successful online businesses and supporting countless coaches from around the world, co-founder of Mindvalley, Ajit Nawalkha shares insider secrets on how “well-known” names in the coaching industry tap into their natural personality to create incredible impact and income in their business…and how you can do the same!
How did Ellen DeGeneres manage to become incredibly successful AND steadily increase the level of success over the course of 4 decades?
Why does everyone know Richard Branson and his Virgin empire that spans across vastly unrelated industries like music and travel?
And what is the secret behind these brands that allows them to create not just an incredible income and revenue, but a sustainable, memorable business with raving fans and customers who stay loyal for life?
You might think that it’s because they have hundreds of employees or tens of thousands of dollars to spend on marketing…
Or you might think they’ve been around for a long time…
But it’s not either of those things because we all start at zero (don’t forget that!).
And it’s also not about WHAT they’re selling because there’ve always been thousands of other talk shows, airline or record stores in the marketplace.
Want to know the REAL secret behind the long-term success of people like Ellen DeGeneres and Richard Branson?
They know how to leverage their unique personality.
I call this the Personality Positioning Architecture system. Or PPA, for short.
The “Personality Positioning Architecture” allows people like Ellen and Richard Branson to…
stand out and be memorable in the marketplace
create a high level of likeability and truly connect with their audience
achieve long-term sustainable success (think decades instead of months or years) and much more!
Before you panic and start to grapple with a gazillion questions like
“What the heck is Personality Positioning Architecture?”,
“Why am I not using it yet?” and
“How on earth am I supposed to become the next authority in my industry?!”,
Let me give you some peace of mind right away…
I’ll explain how and why you need to establish your authority by using Personality Positioning Architecture in a second, but here’s the crucial truth you need to understand first:
You ALREADY HAVE an amazing, unique, and irresistible personality.
YOU are your most valuable asset
And if you want to truly move forward with your coaching business, if your goal is to create deep levels of impact and influence, and do all of this in a way that feels good and in alignment with who you truly are, then all you need is this:
A powerful way to leverage your personality so you can build a formidable, authentic brand and marketing around it.
So far so good. Now let’s go a step deeper and look at the WHY – the substance behind all of that.
Because it’s easy for me to just tell you that Personality Positioning Architecture is a “must-have” for your marketing and coaching business and that it’s the key to your long-term success and all of that. But since this topic is so powerful and pivotal (and most marketing experts or gurus don’t even tell you about it), I want to make the WHY super clear for you.
5 Reasons Why Your Unique Personality Is The Key to Your Long-Term Success as a Coach
Leveraging your unique personality to build your authority and create powerful marketing allows you to be 100% authentic – and what feels better than that? Chances are that you became a coach, because you wanted to create transformations for your clients. You wanted to live YOUR purpose, YOUR mission, and YOUR true potential, using YOUR unique gifts and qualities. And learning how to transcend beyond the same old 5-step marketing tactics will enable you to do exactly that: Stay true to who you are whilst building your impactful coaching empire.
Richard Branson is a world-famous billionaire because he authentically executed the ideas that felt were exciting and innovative to him – regardless of what everybody else was doing in his industry. From the Virgin check-in areas to the fact that they have in-flight massages and bars on their planes, they do everything differently. They do it THEIR way.
Ever heard the saying “you have to sell your soul” to achieve something? Well, this is exactly what you WON’T have to do when you discover how to build personality-authority and stop following to the douchey marketing rules that feel sketchy to you. You’ll be able to be absolutely true to yourself, market your coaching business with ease and integrity and in a way that attracts the perfect clients for you.
I’ve always admired Ellen DeGeneres for this. Despite the fact that she represents something that a lot of people are not comfortable with, she is honest, open and expresses herself with an inspiring amount of integrity…. And the result? Millions of people love her, follow her and thank her for that. And yes, they buy from her too.
Richard Branson is the founder of Virgin… But he’s also an interesting personality! Did you know that he owns a private island called Necker Island? That he (almost) flew a hot air balloon around the world and climbed Mont Blanc? That Virgin originally included about 400 businesses, many of which failed? And that Branson is a courageous adventurer with the dream to make space travel available to the public with Virgin Galactic?
Ibet you knew at least 2 out of those 5 facts. Which only proves my point: When you allow yourself to leverage your personality and show the world who you truly are (including “flaws” and “failures”) you become absolutely memorable.There’re millions of “me-too” experts and teachers out there who desperately try to imitate other industry leaders and wonder why “their strategy” doesn’t work for them. You’re not going to be one of them. Because when you discover how to leverage your uniqueness and build on it with Personality Positioning Architecture, you will automatically stand out from the crowd – naturally and effortlessly. And I promise you won’t have to ride a hot air balloon to get there 🙂
04 True Connection
People connect with people, rather than products, websites, or sales funnels…. And especially with people they can relate to – because they show you who they really are. But most marketers these days are only focused on conversions, treating their people like numbers on a spreadsheet. What if you had the power to change that? What if you could shift from harsh conversions to kind conversations? What if you could connect, convince and sell on a human, personal level? I’ll tell you what will happen (because I’ve experienced it myself and I’ve seen it happen with hundreds of my clients): You will feel better, you will have more fun and joy in doing what you do AND your conversion rates will go up as a result of that. If you’re able to establish a connection with your audience by being who you truly are, they will be able to get to know you and you will become their friend. And who do you think they would seek out for help and solutions when they need a coach? A stranger? A big company with a pretty logo? Or a trusted friend who they have a personal connection with? (Hint: It’s the latter!)
Everyone and their mom can google “how to set up a landing page” and make a few sales online these days. But that’s not what you’re here for. You’re here because you want a coaching business that consistently grows over decades, you want sustainable success and you want to impact the world – long-term… and not just for a couple months. Transcending beyond the “regular” (read: douchey and old-school) marketing tactics, breaking the rules and being authentic, memorable and true to who you are in your marketing is exactly what people like Richard Branson or Ellen DeGeneres have been doing for decades. And it’s the crucial element that will consistently allow you to build true authority and an iconic brand your people identify with, too, for months, years and decades to come
Here’s Exactly What You Will You Learn In Beyond…
I structured the whole Beyond training program into easy-to-digest Modules and short, powerful video lessons for you, so that it’s enjoyable to consume and easy to implement your new insights right away.
Here’s what you’ll learn in each Module:
Discover the ideas and frameworks you need to understand to get the most out of the program!
The 4 stages of learning and how to go from a place of being unconsciously incompetent to consciously competent.
How to program your subconscious mind in a way that it lets you consistently excel at what you are doing
‘Reverse engineering the number game’ and how the ‘right numbers’ can make communication with your prospective clients more powerful.
Why goals are important and how to set the right ones that help your business strive to its fullest potential
How to identify and overcome the most common fears that hold you back right now
Trust and Connection
In this module, I’ll take you through an implementable system with various psychological triggers that will help you stay authentically connected with your clients.
The theory of possibility that allows you to take your prospects on an irresistible journey
The counter-intuitive concept of intervention and how it will create a long-term connection with your audience
Why authenticity is crucial for your marketing and how to implement it in your business practice
How to get clarity on your company’s long-term vision and how to share it with your audience to build connection and trust
The most powerful way to put ideas into the world and share your own story to connect
Triggers of Influence
In this module, you’ll learn some of the influence triggers you can use in your sales marketing take your business to the next level.
Why the principle of commitment is key to following through and delivering, and how to use it in your business
How to be consistent in your packaging, branding and messaging to create a cohesive experience for your clients
How to get your prospects to take action without being pushy, salesy or feeling like a douchebag
Why easing the mind of worried prospects is important and how to use scarcity and authority in a way that feels true to you
In this Module, you’ll learn the different levels of market sophistication including YOUR level of market sophistication and how you can use it to communicate with your audience.
How to become the #1 choice in your market, no matter how tough the competition is
The science behind crafting the perfect marketing angle that’s in alignment with your personality, values and beliefs and how to implement it in your business
Understanding consumer’s personality traits and creating a targeted marketing strategy towards these groups has the potential to revolutionize any business – discover how!
The questions you need to ask yourself to identify WHO you’re serving and how to best communicate with your prospects
Different personality types and how to leverage each of them to position yourself as the authority in your field
You Are Your Greatest Marketing Story
In this module, you will learn the advanced concepts that you should use in your marketing to grow your business.
How to create a great storyline for yourself to become a better marketer and achieve epic positioning with your audience
The #1 key factor in building a great character in order to communicate impactfully with your audience
The 4 polarities model and how to use it to make the most out of your personality for your marketing
How to find, leverage and craft your personal story to build trust, memorability and connection
In this segment, you’ll learn a proven framework for having effective sales conversations that feel good.
The Conversation Containers Model and how to implement it to ensure impactful communication with your audience
How to take your client on an unforgettable journey using the Story Sales Model instead of pushy, old-school tactics
How to sell with integrity and authenticity and never again experience the awkward sales moment
In this Module, you’ll discover the principles that allow you to create consistent results and how to use them for each segment of your marketing ecosystem.
The most common mistake that most entrepreneurs make when generating leads and the strategy to avoid it
Why everybody is NOT your prospect and how to dominate a specific space in your industry through targeted marketing
How to meet your prospects where they’re at so that they listen to you and are open to hearing more
How to create results-based training that builds trust and makes your audience fall in love with you and your method
The sales sequence that pulls people in instead of pushing them away and how to create a hook that works for your business
Simplified Online Ecosystem
In this segment, you’ll learn systems and structures that you can utilize to build your online eco-system.
Why webinars are one of the most profitable ways to increase your revenue including the framework and step-by-step instructions to create and deliver a successful webinar
The different webinar formats and how to use and identify when to use which most effectively
How to craft a marketing calendar and a business matrix that work for you
The journey model and how to leverage micro-content to create an extraordinary experience for your prospects
Your 90 day lead or sales generation plan and how to execute it step by step
And much, much more….
Here Is Something That I Am Giving You As A
Bonus To Get Started
To make sure that you get the most transformation out of Beyond, I added special bonus trainings and brought on powerful guest speakers and experts to cover all your bases.
When you join Beyond, you’ll also get access to:
018x Weekly LIVE trainings with Ajit Nawalkha
Each week throughout the program, I’ll be jumping on group calls with you to dive even deeper into the content of each Module and support you in implementing and following through. You’ll get direct support and guidance from me and I’ll answer your specific questions to make sure you’re equipped with everything you need to create transcendent business success.
02 The System of Long Copy Sales Letters with Vishen Lakhiani
In this video lesson Vishen shares Mindvalley’s exclusive sales page copy checklist inspired by the world’s industry’s greatest copywriters
03 The 4x Conversion Secret with Chris Haddad
Discover the secret of how Chris turned one of his worst sales letters into being his most effective copy and the 3 rules of story-telling that quadrupled his results.
04 The Ultimate Headline Course with Vishen Lakhiani
Vishen breaks down the Mindvalley process for coming up with headlines, fine-tuning them, and implementing them into your copy to craft highly responsive headlines in HALF the usual time.
05 How to Build a Relationship with Your List with Kristina Mänd-Lakhiani
This training tackles a challenge most email marketers face: their open and click-through rates dropping. Kristina Lakhiani, co-founder of Mindvalley Russia, shares her magic formula for effective sales funnels.
Plus, I’ve added an exclusive business building section with additional trainings to support your marketing and create epic results!