Jeff Sauer – FB Ads Complete Data Master Package
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Author: Jeff Sauer
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The Secret Sauce Behind Success on Facebook Ads?
The One Thing Facebook Doesn’t Want To Talk About… DATA
How To Get Your Facebook Ads Machine Running On All Cylinders in 2020 (and beyond)
Let me know if you’ve had any of these problems with Facebook Ads:
If you’ve experienced these frustrations, you’re far from alone.
We surveyed 667 Facebook advertisers, and it turns out…
The things we love about Facebook Ads… are also the things we hate.
This love-hate relationship along with a changing landscape are the main reasons I’ve received so many requests for help with Facebook Ads over the past few years.
The truth is, despite over 30 million dollars of pay-per-click management experience and recognized industry expert status…
I have had my own struggles with Facebook Ads.
(I’m not sure if these results were harder on my wallet or my ego.)
That said, these disappointing outcomes are probably what I deserve for throwing advertising money at an uninspiring offer.
Going from ROI negative to positive
For the past 2 years, I dedicated myself to finding a better, simpler way to get results with Facebook Ads.
I analyzed over 10,000 ads published by Facebook’s top advertisers to find valuable trends in their ad creative.
I mapped out every step and detail I needed to follow to make sure I hit my advertising targets.
And, I devised a method to simplify my audience targeting.
Then I put everything I had learned together and relaunched my Facebook Ads campaigns.
Impressive results can come quickly
Getting these improved results felt fantastic.
BUT here’s what’s even more significant…
I discovered three vital (and somewhat surprising) success factors that can CHANGE your Facebook Ads fortunes.
Success Factor #1
It’s all about the DATA (Just NOT Facebook’s)
Facebook would rather NOT talk about data these days…
And many marketing “experts” treat data like a four-letter word that’s too powerful for you to process.
Yet, here’s the thing… focusing on the data actually makes running Facebook Ads easier.
When you let data guide your decision making, you remove emotion, intuition, and guesswork from your process.
However… the key is to make YOUR data the focus instead of Facebook’s.
Facebook provides us with so many advertising metrics that it’s enticing to sit back and let them do the work.
But letting Facebook’s data (alone) guide your advertising strategy is a recipe for disaster.
Instead, you need to:
When you bring in data from outside the Facebook ecosystem to plan your advertising strategy and back-up your results…
You give yourself a strategic advantage.
You also avoid overspending to get results that won’t help you achieve your goals.
And when you nourish the Facebook Ads machine with the data it needs… You give yourself an opportunity to maximize every advertising dollar you spend.
Success Factor #2
Targeting isn’t everything
There’s a big myth surrounding targeting on Facebook Ads. And that myth is you need to target the perfect audience to be successful.
While targeting the right audience is important… matching the messaging of your ad content to the audience you want Facebook to deliver is far more vital to your success.
Think about it this way:
What this means is you don’t have to obsess over building hyper-precise targeting.
Instead, think about your audiences in terms of their “state of awareness.” Then, use your ad campaigns to target and engage your audiences based on their awareness levels. And track how your audiences’ awareness increases as result of your advertising.
The combination of broad targeting and precise tracking will help you get the best results.
Success Factor #3
Focus on the customer journey (not the funnel)
It seems like every Facebook marketer on the planet is pushing their “Double-Comma Award Winning” funnel as the ultimate solution to your problems.
Now, I’ll admit, I’ve bought into the funnel fallacy in the past.
Yet, here’s the problem. The one-funnel-for-all strategy assumes everyone in your audience will follow a similar path to purchase. It’s a buy-or-die mentality.
And when you use this approach, most of your leads lose interest quickly, which means your conversions become more expensive.
So what’s the alternative to a single-path funnel philosophy?
Focus on matching your marketing tactics to the content in your ads, and help people have a positive experience with your brand.
Giving your audience a positive interaction with your brand allows you to keep the line of communication open (at a low cost) as that audience continues to engage with your ads and content.
Here’s just one example of how my campaigns thrived when I focused on matching my advertising to my audiences’ journey.
Given the hype around Facebook Ads funnels, you might be skeptical that this approach works.
So let me share a key finding from my research that blew my mind: Of the 10,103 Facebook Ads I studied…
5,739 of them sent Facebook traffic to unique landing pages.
What does that stat mean?
The top advertisers are using targeted messaging to engage audiences… NOT simply trying to convert all their traffic with a single funnel.
This finding is great news because it means you can stop wasting time and money building unwieldy, broken funnels.
Instead, you can keep your marketing mechanisms lean and flexible while using Facebook Ads as a touchpoint to give your audience an experience they actually WANT!
Tilt the Facebook Ads playing field in your favor
Now, if in the past you’ve found yourself:
Don’t worry. When you follow a proven process, you can get results from Facebook Ads almost immediately. (Literally within 24 to 48 hours.)
And when you know the steps you need to follow, you will improve your results over the long run.
The Answer to your Facebook Ads Distress Call
Using only the insights and the resources I’ve shared with our community so far, people are already starting to see a better way to approach Facebook Ads:
Yet, there’s so much more I haven’t revealed to this point.
The way I see it, you have four options…
Armed with the knowledge you’ve gained today, you have some choices when it comes to advertising on Facebook in 2020 and beyond.
OR you can:
That will combine to give you the edge on Facebook Ads headed into 2020 and beyond.
Introducing The ONLY online training Program that gives you Command of the Data Driven system for getting impressive results from Facebook Ads
Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.
I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.
But more importantly… these days, I am a full-time educator. In 2014 I started traveling the world and presenting at marketing conferences like Superweek, DMSS, and InOrbit.
Since then, I’ve launched several successful online training programs while helping over 15,000 students master PPC Marketing, Data Analytics, and marketing growth principals.
What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!
Rock Solid Investment – I’m very pleased w my purchase. The class starts slow, picks up speed, and then finishes w a bang… leaving you primed to take Google’s “official” test if you’d like. Jeff’s a natural teacher. He begins each lesson telling you what’s ahead and then helpfully summarizes the lesson at the end. He’s also prompt w answers in the lesson forum.
What you’re about to discover today, is a BRAND NEW program I am unveiling for the first time.
And, the BEST part is… This program was designed for YOU
Not only did I personally test and perfect the Data Driven Facebook advertising process I’m sharing with you…
But I also studied over 553 of the top Facebook Advertisers.
And I surveyed 667 Facebook advertisers to find out about the challenges they face, as well as what they want to gain from a Facebook Ads training program.
A Unique Opportunity to Master Data Driven Facebook Advertising
The Data Driven FB Ads Mastery program will take you from square one – never having managed a Facebook Ads account before – to advertising with expertise and confidence using the same techniques as the most effective advertising professionals.
This program will also help existing advertisers transform underperforming Facebook Ads campaigns into ROI positive investments.
Here’s exactly what you’re going to experience inside FB Ads Mastery:
FB Ads Bootcamp
This module will Jumpstart your knowledge of our Data Driven methodology, so you’re ready to approach Facebook Ads with strategic command.
In this module, I’ll show you how to:
Navigating Facebook Ads
In Module 2, You’ll discover how to streamline and structure your Facebook Ads account. You’ll learn how to:
How Facebook Ads Works
Module 3 is all about managing your Facebook Ads account with skill and confidence. In this module, you’ll:
Mastering Audience Targeting
It’s time to Master the Data Driven audience targeting system. In Module four, you’ll discover how to:
Getting your data right
Budgeting, tracking, and bid optimization. In Module 5, you’ll discover how to improve your Facebook Ads ROI. Here’s are some of the key skills you’ll gain:
Earning a positive ROI from Facebook Ads
In Module 6, you’ll discover the secrets to using data to maximize your Facebook Ads results. Here are just a few of the skills you acquire in this section of the course, where you’ll learn how to:
Cementing Your Data Driven Advertiser Status
In Module 7, It’s time to complete Data Driven Facebook Ads Mastery and claim your certificate of completion. Here’s some of what you’ll find in this section, where we cover how to:
When you enroll today, You’ll also get access to:
The Data Driven Quick-Access FB Ads Library
NEVER struggle with Ad Creative and Copywriting Again!
This Library contains over 10,000 Facebook Ads published by 553 of the top advertisers in 2019. You can quickly find Ads by industry segment, ad format, CTA, copy length, etc. Not ONLY that, but you can also see the landing pages every one of these ads uses to convert their traffic.
Never again will you have to guess about what type of ad creative is working and isn’t. Instead, spend just a few minutes inside our Quick-Access Library, and you’ll know exactly how to design your ad creative to win clicks and conversions
The Data Driven FB Ads Playbook
(Full release November 2019)
Step-by-step guides that show you EXACTLY how to implement marketing tactics that meet your audience’s needs, and match your budget, industry, and advertising goals.
The “one-funnel-for-all” trick is just another gimmick for trying to convert customers. Our playbook is designed to give you an arsenal of solutions for converting customers at every stage of the path-to-purchase.
It’s like a secret marketing handbook for dominating Facebook Ads.
Senior Digital Strategist
This Playbook has something for every advertiser.
And we cover all the steps you need to follow… every tool you need to use… and every metric you need to monitor.
With this handbook in your back pocket, you’ll never have to look another advertiser’s campaign and wonder “How are they doing it?” Instead, you’ll be able to execute that tactics and strategies that will lead your audience down the path to purchase.
GTM Powered Facebook Advertising
(releasing January 2020)
Hands-on lessons that will show you how to use Google Tag Manager to fuel your Facebook Ads with superpowered data.
Discover how to use Google Tag Manager to track Facebook advertising events that will add immediate value to your performance. These action-packed lessons will show how to use the most powerful tracking tool in digital marketing to capture more value from your Facebook audiences, so you can use that data to maximize your Facebook Ads ROI.
Data Driven FB Ads Calculators
Calculate your profit-driven lead costs, budget, and ROI targets in minutes.
Simply enter your business numbers into these calculators and you’ll have targets, projections, and profit calculations ASAP. These calculators will make it easy for you to focus on REAL targets, backed by your own data, so you don’t misspend your budget or get led down the wrong path by Facebook’s metrics.
The Consolidated Google Data Studio PPC Reporting Dashboard
See all your most important PPC Metrics from Facebook, Google, and/or Bing in consolidated plug-and-play Google Data Studio Dashboard.
As soon as you download these dashboards, it’s plug and play. It’s really simple. Just takes away all the complications.
We’ve taken care of all the dirty work of building the scorecards, graphs, and data blending calculations. All you have to do is plug our GDS Dashboard into your advertising accounts… and it will automatically show off your results!
Data Tools Discounts
Get massive discounts on premium digital marketing tools.
Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.
You can get direct answers to your FB Ads questions, in our lesson modules and inside our Private Data Driven Facebook group.
Right now, there’s no way to hire me or my team to work on your Facebook Ads account. BUT… When you join Data Driven FB Ads Mastery, you get unlimited access to my team and me.
You can reach us directly:
And unlike other training programs, our support doesn’t disappear when your 90-day guarantee comes to a close. We still, to this day, support students who joined my very first training programs in 2014!
Best PPC Course out there – Having recently started in a new Digital marketing role this year, i was looking for a comprehensive AdWords course to take my skills to the next level. Jeff’s course is the BEST I have found – and what’s even better is his engagement with his students. I emailed him twice and he got back to personally within 24 hours both times. Thank you Jeff for sharing your experience and knowledge with us and helping me build a rock solid foundation for PPC advertising.
Jeff and the team at DataDriven go so much further than anyone else offering training on similar topics. They don’t do cursory overviews and then upset you on other bigger products. They do deep dives, giving you insight into every step along the process; whether you’re learning about ads, analytics, social media or anything in between. They speak from experience and use anecdotes from real life cases, including their own research. I’ve used their templates to get my campaigns started and that alone has saved me hours of work. When I need to ask a question – the team is always there to backup their products and help me along the rest of the way. Their material is so thorough, so well organized it will inspire you to learn more and to think about how to improve the way you provide your own products and services.
Here’s what some of our members have to say about FB Ads Mastery
“The Facebook Ad Mastery Course has been fundamental in teaching us not just what we were doing wrong, but also what the process is that we should follow”
Marco Kramer, Owner, Imaga
“It’s so good that you have a thorough system for advertising on Facebook. Jeff Sauer has come with original ideas.”
Clarence Ling, Freelance Digital Marketer